Crafting engaging videos involves a delicate balance between length and format, tailored to your goals and the platform of choice:
– Differentiate Video Length Based on Objective: Quick 20-second hero videos captivate social media audiences, while informative help videos thrive on viewer value over duration.
– Optimize Length and Aspect Ratio for Each Platform: Tailoring video lengths for platforms like LinkedIn, YouTube, Facebook, Instagram, Twitter, and TikTok ensures maximum impact.
– Leverage Platform-Specific Formats: Utilize landscape, vertical, or square formats depending on the platform for enhanced reach and engagement.
Remember these quick tips:
– Tailor Content to Platform: Short and impactful videos shine on social media, while longer formats work better on websites.
– Embrace Multi-Platform Adaptability: Film with adaptability in mind for easy reformatting across platforms.
Aligning video length, format, and call-to-action is key to boosting engagement and ROI.
Who Is Your Intended Audience?
Before you press record, ask yourself: Who are you making
