ActionDefine the Action and Find the Right Place for Your Video

Before hitting record, think about the action you want viewers to take. Do you want them to click a link, sign up for something, or simply remember your message?  Once you’ve defined the action, focus on placing your video where it can have the most impact.

Every platform has its strengths.  For example:
-LinkedIn: Great for professional content that drives sign-ups or downloads.
-Instagram & TikTok: Perfect for visually engaging content and quick CTAs.
-YouTube: Best for detailed, informative videos where the CTA can be placed at different points.
-Your Website: Ideal for deeper engagement—think product demos or testimonials with a clear call-to-action.

By understanding the best environments for your video, you’re setting it up for success. The right action, combined with the right placement, ensures that viewers are more likely to take that next step.

Tip: Tailor the length, message, and format to fit each platform, and make sure the CTA is easy to follow through on.