Eyes on the Prize
Choosing the right platform to post your video is crucial. Your video performs best when it’s posted where your target audience is most likely to see it.
Size is Everything
Select the best format for each channel: square, landscape, or portrait. Ideally, your video should take up as much screen space as possible on each platform to maximize visibility.
Recommended Formats:
– Square (1:1): Great for Instagram Feed, Facebook Feed, and LinkedIn Feed.
– Landscape (16:9): Best for YouTube, Facebook, LinkedIn, and website videos.
– Portrait (9:16): Optimized for TikTok, Instagram Reels, and Stories across most platforms.
Length Matters
The length of your video should also match the platform. Social media feed videos tend to be shorter, while longer content, like explainers, works well on a website’s homepage.
Device Matters
Understanding how your audience consumes content on different devices can significantly impact your video’s success.
– Mobile: Shorter videos (10-60 seconds) with vertical (9:16) or square (1:1) formats perform best on mobile. Ideal for platforms like TikTok, Instagram Reels, and Stories where vertical videos fill the entire screen.
– Tablet: Tablets offer a bit more screen space, so 1:1 or landscape (16:9) formats work well. Mid-length videos (30-90 seconds) are effective here, providing a more immersive experience for platforms like Facebook and YouTube.
– Desktop: Longer videos (2-3 minutes or more) in landscape format (16:9) tend to work best. Desktops are often used for work or research, making them ideal for LinkedIn, YouTube, and website-hosted explainers.
Summary: One Size Does Not Fit All
Pick the channels with the largest relevant audiences, and tailor your content by creating optimized versions in the right format, length for each channel and device compatibility. This way, you’ll maximize views, stand out on the page, reduce competition for attention, and boost engagement and CTAs.
Who Is Your Intended Audience?
Before you press record, ask yourself: Who are you making
