When it comes to video production, here’s a key truth: the more times you watch a video, the more changes you’ll want to make. But here’s the catch; the more changes you make, the further you might stray from your original concept.
Ask yourself this:
👉 How many times will the viewer actually watch my video?
-If it’s a single-use video, your first impression is often your best bet.
-If it’s a help video, accuracy is essential; covering the right topics and instructions is non-negotiable.
Another pitfall to avoid: too many cooks in the kitchen. The more people reviewing your video at the first cut, the more opinions you’ll need to juggle.
Here’s my advice:
📌 Pick your review team early.
Involve key players at critical stages; concept approval, storyboard sign-off, and first cut review. Your team should include:
-The stakeholder,
-A knowledge expert,
-A marketing visionary, and
-The person responsible for driving views (to ensure
format and timing are spot on).
By getting the right people involved from the start, you’ll save time, reduce revisions, and keep your production aligned with its original goals.
