Step into the unknown—a corridor shrouded in darkness. As you move forward, the walls awaken. Projection-mapped visuals unfold the Heidelberg story, from its pioneering roots to its industry-leading innovations of today. With every step, history builds toward the present, setting the stage for what comes next.

At the corridor’s end, a mist rises from floor to ceiling—a threshold between eras. As you approach, light fractures through the vapor, revealing a futuristic presenter suspended within. A voice, both familiar and visionary, welcomes you: Welcome to the future of print. Passing through the mist, another layer of storytelling emerges—an unmistakable fragrance lingers in the air, the deep, rich scent of lithographic ink. The senses align, anchoring tradition in an atmosphere of transformation.Beyond the mist, the Heidelberg showroom is alive with mixed reality. Every surface is alive—walls, floors, and ceilings shift dynamically with mixed-media storytelling. Silent visuals play in contrast to immersive soundscapes. Text dances across surfaces, revealing deeper insights. Some screens pulse with motion, others amplify the moment with sound. Touchscreen displays and interactive tablets invite exploration, while QR codes bridge the physical and digital worlds, seamlessly transferring knowledge to personal devices. The journey is led by a singular guiding voice, shaping an immersive narrative that fuses past, present, and future into one seamless experience.